Monday, December 12, 2011

Leap flogging each other with innovative new product concepts

Leap flogging each other with innovative new product concepts

The most popular name brand companies in golf today are Callaway, Ping, Titles, Taylor Made and Cobra, with several others typically coming in and out of favor. These companies (and us) are just like the auto makers - leap flogging each other with innovative new product concepts, materials and fashion statements. When talking generically about golf clubs, most consumers describe products in terms of general product families, just like when auto consumers say that Honda looks has a "Mercedes look", or that Mercedes "looks like a Land Rover". Well, it is the same thing in golf.

A Golf Clone is similar to the concept of a PC Clone (at least that is how we think of it). In the mid-1980's PC Clones were introduced into the personal computer market. Some of them, like Comp, eventually became Brand Names. But the goal of Clones, in golf, computers and cars is to provide all of the performance features of a big name brand with a better value to the consumer.

Clones are not to be confused with the branded products they may seek to flatter, but they are made from essentially the same materials and design principles, use many of the same shaft and grip suppliers, and perform similar to (or often better than) the name brands.

The important point is we buy our heads, shafts, and grips from the same small community of golf manufacturing suppliers. We provide performance but offer you a BETTER VALUE. To prove it, see what our other customers say about us.
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